Words have power and resonance. My passion for human stories and the human spirit brings a richness to how I approach working with clients.

my story

Making words count

I have 20 years’ experience in the Australian media, working for publications and organisations such as The Sydney Morning Herald, The Sun-Herald, the NSW Teachers Federation and Australian Gourmet Traveller. As an editor, I do not suffer poor writing (but I love fixing it). As a writer, I am the custodian of your message. I am meticulous and slightly obsessive. That’s to your benefit and everyone else’s chagrin.

While my editing skills have been honed through professional experience (working to multiple daily deadlines sharpens the blade), my writing has taken a different course. It has evolved alongside my expanding interest in psychology, health and the human spirit.

In recent years I have traveled twice to Spain (and Italy) for pilgrimage and many times (too many to count) to South America to explore the intersection between culture, consciousness and ancient, traditional healing models.

I also made my way around the medicine wheel at Alberto Villoldo’s Four Winds Society (in Joshua Tree, California). This meant learning about the philosophy and practical application of energy medicine in a synthesis of ancient and modern techniques.

My passion for human stories and spirituality brings a richness to how I approach working with clients. Words have power and resonance. They reflect character, integrity and intention. By working with the detail and keeping an eagle eye on the bigger picture, I can open up new possibilities for the client and a different way of viewing their project.

Justin Craig

Common mistakes


This is an umbrella term for all that plagues windy, laborious prose. It includes repetition, over-explanation and pointless padding. Like a verbose uncle on his second bottle of wine.

Poor grammar

Ideas are compromised by sloppy grammar and punctuation. They undercut the writer’s credibility and can lead to ambiguity and confusion.

The grey malaise

Cliches and passive voice make for lifeless copy. They speak of staid writing and an uninspired writer. Mediocrity is quickly forgotten.

Bad structure

OK, you’ve buried the lead. Or taken a bland chronological approach. Don’t send your reader back in the piece to make sense of your meaning. More time wasting, more head scratching.