Putting vision to word
Capturing your unique value
What do I mean by unique value?
I am part of a growing movement that is determined to make integrity, professional fulfilment and the desire to make a difference the pillars of a new business paradigm. Cultivating an image designed to meet a preconceived idea of what the market wants is working backwards.
I help clients do away with the business persona and focus on their strengths and passions – without apology.
We are taught that work and our dreams are separate; that our calling must take second place. I am here to challenge that assumption.
Why do people need help discovering their unique value?
Because conventional wisdom says never expose your flank. This process invites a level of transparency and vulnerability that is frankly uncomfortable. We are often too close to our own stories. A career path and personal passions – even personal values – can appear disconnected from one another and certainly not worth broadcasting to the world.
Communicating your inherent qualities to the world is the most powerful strategy for attracting clients who resonate with what you offer and how you work. I not only craft your writing but trace the hidden trajectory of your story. That’s the trajectory where your life and work experiences are parlayed into something unified and much greater than their parts.
Principles of editing
Clarity, precision, accuracy
Whenever you feel an impulse to perpetrate a piece of exceptionally fine writing, obey it —wholeheartedly — and delete it before sending your manuscript to press. Murder your darlings. Sir Arthur Quiller-Couch
It’s intriguing to guess what Sir Arthur Quiller-Couch would have made of today’s corporate-speak. The Englishman who famously advised writers to “murder your darlings” might have wreaked homicidal havoc on jargon-strewn documentation.
Herein lies the task of the modern editor that sets him/her at odds with the Edwardian purist: to be unsentimental – ruthless even – yet still sympathetic with the client’s sensibilities and needs.
I mention Quiller-Couch to make the point that good editing is not a matter of high-minded culling; rather, it’s about paying careful attention to every element comprising the whole.
Removing repetitions and redundant phrases, for example, can have a dramatic effect on the clarity and accessibility of the entire document, story or blog. Transforming passive voice breathes life into timid prose. Inspired new angles break any tedium. And that’s before ensuring the writing flows logically towards the aims of the document.
The cost: I charge a flat rate of $US50 per hour
This part is easy. If the work is simpler, I am faster. The more complex, the more skill and experience (and time) brought to bear. Project fees for larger assignments can be negotiated.